Our press advertising advantages:
planning advertising campaigns in the federal and regional press;
compilation of optimal media plans (media planning);
providing favorable conditions for the print ad placement;
developing of placement packages;
analysis of the effectiveness of previous campaigns.
determining of cost-effective set of publications;
identifying publications most relevant for the target audience;.
determining the required number of publications, the campaign period;
determining the required advertising message format;
determining the rating of publications according to NRS (TNS Russia).
media plan of advertising placement with the exact release date, title of the publication, circulation, frequency, pricing, discounts;
determining the predicted media indicator for each publication and for the entire plan.
Buying and placement
business press buying, exclusive ad placement conditions in other publications;
best placement prices, transparent financial conditions.
analysis of advertising campaign effectiveness (media metrics).